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BibTeX record journals/mktsci/FossenMD21
@article{DBLP:journals/mktsci/FossenMD21, author = {Beth L. Fossen and Girish Mallapragada and Anwesha De}, title = {Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements}, journal = {Mark. Sci.}, volume = {40}, number = {2}, pages = {305--324}, year = {2021}, url = {https://doi.org/10.1287/mksc.2020.1260}, doi = {10.1287/MKSC.2020.1260}, timestamp = {Wed, 07 Apr 2021 16:00:28 +0200}, biburl = {https://dblp.org/rec/journals/mktsci/FossenMD21.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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