BibTeX record journals/mktsci/EratB12

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@article{DBLP:journals/mktsci/EratB12,
  author       = {Sanjiv Erat and
                  Sreekumar R. Bhaskaran},
  title        = {Consumer Mental Accounts and Implications to Selling Base Products
                  and Add-ons},
  journal      = {Mark. Sci.},
  volume       = {31},
  number       = {5},
  pages        = {801--818},
  year         = {2012},
  url          = {https://doi.org/10.1287/mksc.1120.0731},
  doi          = {10.1287/MKSC.1120.0731},
  timestamp    = {Thu, 14 May 2020 22:25:54 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/EratB12.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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