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"Consumer Mental Accounts and Implications to Selling Base Products and ..."

Sanjiv Erat, Sreekumar R. Bhaskaran (2012)

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DOI: 10.1287/MKSC.1120.0731

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/EratB12
Sanjiv Erat, Sreekumar R. Bhaskaran:
Consumer Mental Accounts and Implications to Selling Base Products and Add-ons. Mark. Sci. 31(5): 801-818 (2012)

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