BibTeX record journals/mktsci/EllicksonKR23

download as .bib file

@article{DBLP:journals/mktsci/EllicksonKR23,
  author       = {Paul B. Ellickson and
                  Wreetabrata Kar and
                  James C. Reeder},
  title        = {Estimating Marketing Component Effects: Double Machine Learning from
                  Targeted Digital Promotions},
  journal      = {Mark. Sci.},
  volume       = {42},
  number       = {4},
  pages        = {704--728},
  year         = {2023},
  url          = {https://doi.org/10.1287/mksc.2022.1401},
  doi          = {10.1287/MKSC.2022.1401},
  timestamp    = {Mon, 01 Apr 2024 11:14:41 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/EllicksonKR23.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
a service of  Schloss Dagstuhl - Leibniz Center for Informatics

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.