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"Estimating Marketing Component Effects: Double Machine Learning from ..."
Paul B. Ellickson, Wreetabrata Kar, James C. Reeder (2023)
- Paul B. Ellickson, Wreetabrata Kar, James C. Reeder:
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. Mark. Sci. 42(4): 704-728 (2023)
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