BibTeX record journals/mktsci/BraunM13

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@article{DBLP:journals/mktsci/BraunM13,
  author       = {Michael Braun and
                  Wendy W. Moe},
  title        = {Online Display Advertising: Modeling the Effects of Multiple Creatives
                  and Individual Impression Histories},
  journal      = {Mark. Sci.},
  volume       = {32},
  number       = {5},
  pages        = {753--767},
  year         = {2013},
  url          = {https://doi.org/10.1287/mksc.2013.0802},
  doi          = {10.1287/MKSC.2013.0802},
  timestamp    = {Tue, 25 Aug 2020 16:41:10 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/BraunM13.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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