BibTeX record journals/misq/LuoZZQ20

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@article{DBLP:journals/misq/LuoZZQ20,
  author       = {Xueming Luo and
                  Yuchi Zhang and
                  Fue Zeng and
                  Zhe Qu},
  title        = {Complementarity and Cannibalization of Offline-to-Online Targeting:
                  {A} Field Experiment on Omnichannel Commerce},
  journal      = {{MIS} Q.},
  volume       = {44},
  number       = {2},
  year         = {2020},
  url          = {https://doi.org/10.25300/misq/2020/15630},
  doi          = {10.25300/MISQ/2020/15630},
  timestamp    = {Thu, 30 Nov 2023 11:04:09 +0100},
  biburl       = {https://dblp.org/rec/journals/misq/LuoZZQ20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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