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"Complementarity and Cannibalization of Offline-to-Online Targeting: A ..."
Xueming Luo et al. (2020)
- Xueming Luo, Yuchi Zhang, Fue Zeng, Zhe Qu:
Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce. MIS Q. 44(2) (2020)
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