"Complementarity and Cannibalization of Offline-to-Online Targeting: A ..."

Xueming Luo et al. (2020)

> Home

Details and statistics

DOI: 10.25300/MISQ/2020/15630

access: closed

type: Journal Article

metadata version: 2023-11-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/misq/LuoZZQ20
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/misq/LuoZZQ20
Xueming Luo, Yuchi Zhang, Fue Zeng, Zhe Qu:
Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce. MIS Q. 44(2) (2020)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.