BibTeX record journals/jeim/HoCCP15

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@article{DBLP:journals/jeim/HoCCP15,
  author       = {Chen{-}Hsun Ho and
                  Kuang{-}Hui Chiu and
                  Hsin Chen and
                  Anastasia Papazafeiropoulou},
  title        = {Can internet blogs be used as an effective advertising tool? The role
                  of product blog type and brand awareness},
  journal      = {J. Enterp. Inf. Manag.},
  volume       = {28},
  number       = {3},
  pages        = {346--362},
  year         = {2015},
  url          = {https://doi.org/10.1108/JEIM-03-2014-0021},
  doi          = {10.1108/JEIM-03-2014-0021},
  timestamp    = {Thu, 02 Apr 2020 18:30:44 +0200},
  biburl       = {https://dblp.org/rec/journals/jeim/HoCCP15.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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