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"Can internet blogs be used as an effective advertising tool? The role of ..."
Chen-Hsun Ho et al. (2015)
- Chen-Hsun Ho, Kuang-Hui Chiu, Hsin Chen, Anastasia Papazafeiropoulou:
Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness. J. Enterp. Inf. Manag. 28(3): 346-362 (2015)
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