BibTeX record journals/ijom/ShirkhodaeeR13

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@article{DBLP:journals/ijom/ShirkhodaeeR13,
  author       = {Maysam Shirkhodaee and
                  Saeed Rezaee},
  title        = {Evaluating the Persuasive and Memory Effects of Viral Advertising},
  journal      = {Int. J. Online Mark.},
  volume       = {3},
  number       = {3},
  pages        = {51--61},
  year         = {2013},
  url          = {https://doi.org/10.4018/ijom.2013070104},
  doi          = {10.4018/IJOM.2013070104},
  timestamp    = {Thu, 17 Sep 2020 12:00:59 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/ShirkhodaeeR13.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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