"Evaluating the Persuasive and Memory Effects of Viral Advertising."

Maysam Shirkhodaee, Saeed Rezaee (2013)

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DOI: 10.4018/IJOM.2013070104

access: closed

type: Journal Article

metadata version: 2020-09-17

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Maysam Shirkhodaee, Saeed Rezaee:
Evaluating the Persuasive and Memory Effects of Viral Advertising. Int. J. Online Mark. 3(3): 51-61 (2013)

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