default search action
BibTeX record journals/ijiscm/ShahidYWA22
@article{DBLP:journals/ijiscm/ShahidYWA22, author = {Kamelia Shahid and Qing Yang and Abdul Waheed and Farrah Arif}, title = {Insights into consumers: exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love}, journal = {Int. J. Inf. Syst. Chang. Manag.}, volume = {13}, number = {2}, pages = {131--147}, year = {2022}, url = {https://doi.org/10.1504/IJISCM.2022.10053179}, doi = {10.1504/IJISCM.2022.10053179}, timestamp = {Mon, 27 Mar 2023 17:50:31 +0200}, biburl = {https://dblp.org/rec/journals/ijiscm/ShahidYWA22.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.