"Insights into consumers: exploring the impact of brand coolness on ..."

Kamelia Shahid et al. (2022)

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DOI: 10.1504/IJISCM.2022.10053179

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type: Journal Article

metadata version: 2023-03-27

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Kamelia Shahid, Qing Yang, Abdul Waheed, Farrah Arif:
Insights into consumers: exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love. Int. J. Inf. Syst. Chang. Manag. 13(2): 131-147 (2022)

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