BibTeX record journals/ijinfoman/SinghKJ21

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@article{DBLP:journals/ijinfoman/SinghKJ21,
  author       = {Gurinder Singh and
                  Bhawna Kumar and
                  Kokil Jain},
  title        = {Gamification in marketing},
  journal      = {Int. J. Inf. Manag.},
  volume       = {61},
  pages        = {102415},
  year         = {2021},
  url          = {https://doi.org/10.1016/j.ijinfomgt.2021.102415},
  doi          = {10.1016/J.IJINFOMGT.2021.102415},
  timestamp    = {Wed, 27 Apr 2022 08:14:26 +0200},
  biburl       = {https://dblp.org/rec/journals/ijinfoman/SinghKJ21.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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