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"Gamification in marketing."

Gurinder Singh, Bhawna Kumar, Kokil Jain (2021)

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DOI: 10.1016/J.IJINFOMGT.2021.102415

access: closed

type: Journal Article

metadata version: 2022-04-27

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Gurinder Singh, Bhawna Kumar, Kokil Jain:
Gamification in marketing. Int. J. Inf. Manag. 61: 102415 (2021)

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