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BibTeX record journals/ijebr/AyansoVYK22
@article{DBLP:journals/ijebr/AyansoVYK22, author = {Anteneh Ayanso and Derek Visser and Reena Yoogalingam and Martin Kusy}, title = {Integrating Keyword Segmentation and Budget Allocation Decisions in Sponsored Search Advertising: An Exploratory Simulation Study}, journal = {Int. J. {E} Bus. Res.}, volume = {18}, number = {1}, pages = {1--23}, year = {2022}, url = {https://doi.org/10.4018/ijebr.296687}, doi = {10.4018/IJEBR.296687}, timestamp = {Mon, 24 Oct 2022 20:51:31 +0200}, biburl = {https://dblp.org/rec/journals/ijebr/AyansoVYK22.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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