BibTeX record journals/ijebr/AyansoVYK22

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@article{DBLP:journals/ijebr/AyansoVYK22,
  author       = {Anteneh Ayanso and
                  Derek Visser and
                  Reena Yoogalingam and
                  Martin Kusy},
  title        = {Integrating Keyword Segmentation and Budget Allocation Decisions in
                  Sponsored Search Advertising: An Exploratory Simulation Study},
  journal      = {Int. J. {E} Bus. Res.},
  volume       = {18},
  number       = {1},
  pages        = {1--23},
  year         = {2022},
  url          = {https://doi.org/10.4018/ijebr.296687},
  doi          = {10.4018/IJEBR.296687},
  timestamp    = {Mon, 24 Oct 2022 20:51:31 +0200},
  biburl       = {https://dblp.org/rec/journals/ijebr/AyansoVYK22.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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