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ORCID"Integrating Keyword Segmentation and Budget Allocation Decisions in ..."
Anteneh Ayanso et al. (2022)
- Anteneh Ayanso, Derek Visser, Reena Yoogalingam, Martin Kusy:
Integrating Keyword Segmentation and Budget Allocation Decisions in Sponsored Search Advertising: An Exploratory Simulation Study. Int. J. E Bus. Res. 18(1): 1-23 (2022)
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