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BibTeX record journals/ijdats/WardMLCJ23
@article{DBLP:journals/ijdats/WardMLCJ23, author = {Andrew F. Ward and Mage Marmol and David Lopez{-}Lopez and Patricia Carracedo and Angel A. Juan}, title = {Data analytics and artificial intelligence in e-marketing: techniques, best practices and trends}, journal = {Int. J. Data Anal. Tech. Strateg.}, volume = {15}, number = {3}, pages = {147--178}, year = {2023}, url = {https://doi.org/10.1504/IJDATS.2023.133019}, doi = {10.1504/IJDATS.2023.133019}, timestamp = {Sun, 04 Aug 2024 19:52:29 +0200}, biburl = {https://dblp.org/rec/journals/ijdats/WardMLCJ23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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