BibTeX record journals/ijdats/WardMLCJ23

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@article{DBLP:journals/ijdats/WardMLCJ23,
  author       = {Andrew F. Ward and
                  Mage Marmol and
                  David Lopez{-}Lopez and
                  Patricia Carracedo and
                  Angel A. Juan},
  title        = {Data analytics and artificial intelligence in e-marketing: techniques,
                  best practices and trends},
  journal      = {Int. J. Data Anal. Tech. Strateg.},
  volume       = {15},
  number       = {3},
  pages        = {147--178},
  year         = {2023},
  url          = {https://doi.org/10.1504/IJDATS.2023.133019},
  doi          = {10.1504/IJDATS.2023.133019},
  timestamp    = {Sun, 04 Aug 2024 19:52:29 +0200},
  biburl       = {https://dblp.org/rec/journals/ijdats/WardMLCJ23.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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