"Data analytics and artificial intelligence in e-marketing: techniques, ..."

Andrew F. Ward et al. (2023)

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DOI: 10.1504/IJDATS.2023.133019

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type: Journal Article

metadata version: 2024-08-04

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Andrew F. Ward, Mage Marmol, David Lopez-Lopez, Patricia Carracedo, Angel A. Juan:
Data analytics and artificial intelligence in e-marketing: techniques, best practices and trends. Int. J. Data Anal. Tech. Strateg. 15(3): 147-178 (2023)

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