BibTeX record journals/ijabim/RupGS21

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@article{DBLP:journals/ijabim/RupGS21,
  author       = {Bikash Kumar Rup and
                  Jyotiranjan Gochhayat and
                  Sasmita Samanta},
  title        = {Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude},
  journal      = {Int. J. Asian Bus. Inf. Manag.},
  volume       = {12},
  number       = {2},
  pages        = {124--136},
  year         = {2021},
  url          = {https://doi.org/10.4018/ijabim.20210401.oa8},
  doi          = {10.4018/IJABIM.20210401.OA8},
  timestamp    = {Sun, 02 Oct 2022 15:36:50 +0200},
  biburl       = {https://dblp.org/rec/journals/ijabim/RupGS21.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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