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"Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude."

Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta (2021)

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DOI: 10.4018/IJABIM.20210401.OA8

access: closed

type: Journal Article

metadata version: 2022-10-02

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  dblp key:
  - journals/ijabim/RupGS21
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  - https://dblp.org/rec/journals/ijabim/RupGS21
Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta:
Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude. Int. J. Asian Bus. Inf. Manag. 12(2): 124-136 (2021)

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