HirschheimST06'

BibTeX

@article{DBLP:journals/ibmsj/HirschheimST06,
  author    = {Rudy Hirschheim and
               Andrew Schwarz and
               Peter Todd},
  title     = {A marketing maturity model for IT: Building a customer-centric
               IT organization},
  journal   = {IBM Systems Journal},
  volume    = {45},
  number    = {1},
  year      = {2006},
  pages     = {181-203},
  ee        = {http://dx.doi.org/10.1147/sj.451.0181},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}