BibTeX record journals/ecr/KeyzerDP23

download as .bib file

@article{DBLP:journals/ecr/KeyzerDP23,
  author       = {Freya De Keyzer and
                  Nathalie Dens and
                  Patrick De Pelsmacker},
  title        = {The processing of native advertising compared to banner advertising:
                  an eye-tracking experiment},
  journal      = {Electron. Commer. Res.},
  volume       = {23},
  number       = {3},
  pages        = {1921--1940},
  year         = {2023},
  url          = {https://doi.org/10.1007/s10660-021-09523-7},
  doi          = {10.1007/S10660-021-09523-7},
  timestamp    = {Sat, 28 Oct 2023 13:59:18 +0200},
  biburl       = {https://dblp.org/rec/journals/ecr/KeyzerDP23.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
a service of  Schloss Dagstuhl - Leibniz Center for Informatics

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.