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"The processing of native advertising compared to banner advertising: an ..."

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker (2023)

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DOI: 10.1007/S10660-021-09523-7

access: closed

type: Journal Article

metadata version: 2023-10-28

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Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
The processing of native advertising compared to banner advertising: an eye-tracking experiment. Electron. Commer. Res. 23(3): 1921-1940 (2023)

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