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"The processing of native advertising compared to banner advertising: an ..."
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker (2023)
- Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
The processing of native advertising compared to banner advertising: an eye-tracking experiment. Electron. Commer. Res. 23(3): 1921-1940 (2023)
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