BibTeX record journals/chb/KimP23

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@article{DBLP:journals/chb/KimP23,
  author       = {Hyojung Kim and
                  Minjung Park},
  title        = {Virtual influencers' attractiveness effect on purchase intention:
                  {A} moderated mediation model of the Product-Endorser fit with the
                  brand},
  journal      = {Comput. Hum. Behav.},
  volume       = {143},
  pages        = {107703},
  year         = {2023},
  url          = {https://doi.org/10.1016/j.chb.2023.107703},
  doi          = {10.1016/J.CHB.2023.107703},
  timestamp    = {Tue, 28 Mar 2023 19:51:03 +0200},
  biburl       = {https://dblp.org/rec/journals/chb/KimP23.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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