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"Virtual influencers' attractiveness effect on purchase intention: A ..."

Hyojung Kim, Minjung Park (2023)

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DOI: 10.1016/J.CHB.2023.107703

access: closed

type: Journal Article

metadata version: 2023-03-28

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Hyojung Kim, Minjung Park:
Virtual influencers' attractiveness effect on purchase intention: A moderated mediation model of the Product-Endorser fit with the brand. Comput. Hum. Behav. 143: 107703 (2023)

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