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BibTeX record journals/aslib/Hsu24
@article{DBLP:journals/aslib/Hsu24, author = {Chiung{-}Wen Hsu}, title = {Who and what messages are more suitable for health ads: the combined influence of endorsers and message framing on visual attention and ad effectiveness}, journal = {Aslib J. Inf. Manag.}, volume = {76}, number = {3}, pages = {477--497}, year = {2024}, url = {https://doi.org/10.1108/AJIM-03-2022-0108}, doi = {10.1108/AJIM-03-2022-0108}, timestamp = {Sat, 04 May 2024 10:56:41 +0200}, biburl = {https://dblp.org/rec/journals/aslib/Hsu24.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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