"Who and what messages are more suitable for health ads: the combined ..."

Chiung-Wen Hsu (2024)

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DOI: 10.1108/AJIM-03-2022-0108

access: closed

type: Journal Article

metadata version: 2024-05-04

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Chiung-Wen Hsu:
Who and what messages are more suitable for health ads: the combined influence of endorsers and message framing on visual attention and ad effectiveness. Aslib J. Inf. Manag. 76(3): 477-497 (2024)

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