BibTeX record journals/access/YangYST21

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@article{DBLP:journals/access/YangYST21,
  author       = {Yongzhong Yang and
                  Ruo Yang and
                  Xiaoting Song and
                  Yunyan Tang},
  title        = {How Does Music-Message Congruency in Online Video Advertisements Enhance
                  Consumers' Behavior Intentions? {A} Serial Multiple Mediator Model},
  journal      = {{IEEE} Access},
  volume       = {9},
  pages        = {94548--94556},
  year         = {2021},
  url          = {https://doi.org/10.1109/ACCESS.2021.3093353},
  doi          = {10.1109/ACCESS.2021.3093353},
  timestamp    = {Mon, 28 Aug 2023 21:19:56 +0200},
  biburl       = {https://dblp.org/rec/journals/access/YangYST21.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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