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"How Does Music-Message Congruency in Online Video Advertisements Enhance ..."
Yongzhong Yang et al. (2021)
- Yongzhong Yang, Ruo Yang
, Xiaoting Song, Yunyan Tang
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How Does Music-Message Congruency in Online Video Advertisements Enhance Consumers' Behavior Intentions? A Serial Multiple Mediator Model. IEEE Access 9: 94548-94556 (2021)
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