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BibTeX record journals/access/ChangY23
@article{DBLP:journals/access/ChangY23, author = {Shuchih Ernest Chang and Ching Yu}, title = {Exploring Gamification for Live-Streaming Shopping - Influence of Reward, Competition, Presence and Immersion on Purchase Intention}, journal = {{IEEE} Access}, volume = {11}, pages = {57503--57513}, year = {2023}, url = {https://doi.org/10.1109/ACCESS.2023.3284033}, doi = {10.1109/ACCESS.2023.3284033}, timestamp = {Fri, 07 Jul 2023 23:31:45 +0200}, biburl = {https://dblp.org/rec/journals/access/ChangY23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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