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"Exploring Gamification for Live-Streaming Shopping - Influence of Reward, ..."

Shuchih Ernest Chang, Ching Yu (2023)

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DOI: 10.1109/ACCESS.2023.3284033

access: open

type: Journal Article

metadata version: 2023-07-07

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Shuchih Ernest Chang, Ching Yu:
Exploring Gamification for Live-Streaming Shopping - Influence of Reward, Competition, Presence and Immersion on Purchase Intention. IEEE Access 11: 57503-57513 (2023)

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