BibTeX record conf/wsdm/Gong0ZCLSB24

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@inproceedings{DBLP:conf/wsdm/Gong0ZCLSB24,
  author       = {Chang Gong and
                  Di Yao and
                  Lei Zhang and
                  Sheng Chen and
                  Wenbin Li and
                  Yueyang Su and
                  Jingping Bi},
  editor       = {Luz Angelica Caudillo{-}Mata and
                  Silvio Lattanzi and
                  Andr{\'{e}}s Mu{\~{n}}oz Medina and
                  Leman Akoglu and
                  Aristides Gionis and
                  Sergei Vassilvitskii},
  title        = {CausalMMM: Learning Causal Structure for Marketing Mix Modeling},
  booktitle    = {Proceedings of the 17th {ACM} International Conference on Web Search
                  and Data Mining, {WSDM} 2024, Merida, Mexico, March 4-8, 2024},
  pages        = {238--246},
  publisher    = {{ACM}},
  year         = {2024},
  url          = {https://doi.org/10.1145/3616855.3635766},
  doi          = {10.1145/3616855.3635766},
  timestamp    = {Mon, 01 Apr 2024 11:14:02 +0200},
  biburl       = {https://dblp.org/rec/conf/wsdm/Gong0ZCLSB24.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}