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"CausalMMM: Learning Causal Structure for Marketing Mix Modeling."

Chang Gong et al. (2024)

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DOI: 10.1145/3616855.3635766

access: closed

type: Conference or Workshop Paper

metadata version: 2024-04-01

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Chang Gong, Di Yao, Lei Zhang, Sheng Chen, Wenbin Li, Yueyang Su, Jingping Bi:
CausalMMM: Learning Causal Structure for Marketing Mix Modeling. WSDM 2024: 238-246

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