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BibTeX record conf/whiceb/ZhangMLCYLW23
@inproceedings{DBLP:conf/whiceb/ZhangMLCYLW23, author = {Rongkai Zhang and Bingni Ma and Yingyan Li and Fuping Chen and Jianan Yan and Yuxi Lin and Yifan Wu}, editor = {Yiliu Tu and Maomao Chi}, title = {The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type}, booktitle = {E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, {WHICEB} 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part {II}}, series = {Lecture Notes in Business Information Processing}, volume = {481}, pages = {108--118}, publisher = {Springer}, year = {2023}, url = {https://doi.org/10.1007/978-3-031-32302-7\_10}, doi = {10.1007/978-3-031-32302-7\_10}, timestamp = {Mon, 19 Jun 2023 16:36:09 +0200}, biburl = {https://dblp.org/rec/conf/whiceb/ZhangMLCYLW23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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