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BibTeX record conf/ontobras/JuniorA18
@inproceedings{DBLP:conf/ontobras/JuniorA18, author = {Moacyr Cortelette Junior and Jo{\~{a}}o Paulo A. Almeida}, editor = {Joel Luis Carbonera and Giancarlo Guizzardi}, title = {Toward an Ontological Analysis of Archetypal Entities in the Marketing Domain: Personas and Related Concepts}, booktitle = {Proceedings of the {XI} Seminar on Ontology Research in Brazil and {II} Doctoral and Masters Consortium on Ontologies, S{\~{a}}o Paulo, Brazil, October 1st-3rd, 2018}, series = {{CEUR} Workshop Proceedings}, volume = {2228}, pages = {173--184}, publisher = {CEUR-WS.org}, year = {2018}, url = {https://ceur-ws.org/Vol-2228/paper12.pdf}, timestamp = {Fri, 10 Mar 2023 16:22:15 +0100}, biburl = {https://dblp.org/rec/conf/ontobras/JuniorA18.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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