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"Toward an Ontological Analysis of Archetypal Entities in the Marketing ..."
Moacyr Cortelette Junior, João Paulo A. Almeida (2018)
- Moacyr Cortelette Junior, João Paulo A. Almeida:
Toward an Ontological Analysis of Archetypal Entities in the Marketing Domain: Personas and Related Concepts. ONTOBRAS 2018: 173-184
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