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BibTeX record conf/mkwi/HaukeW10
@inproceedings{DBLP:conf/mkwi/HaukeW10, author = {Robert Hauke and Klaus D. Wilde}, editor = {Matthias Schumann and Lutz M. Kolbe and Michael H. Breitner and Arne Frerichs}, title = {Optimierungsans{\"{a}}tze f{\"{u}}r E-Mail-Kampagnen in der Kundenkommunikation}, booktitle = {Multikonferenz Wirtschaftsinformatik, {MKWI} 2010, G{\"{o}}ttingen, Deutschland, 23.-25.2.2010, Proceedings}, pages = {1795--1805}, publisher = {Universit{\"{a}}tsverlag G{\"{o}}ttingen}, year = {2010}, url = {http://webdoc.sub.gwdg.de/univerlag/2010/mkwi/03\_anwendungen/ikt-gestuetzte\_unternehmenskommunikation/06\_optimierungsansaetze\_fuer\_e-mail-kampagnen\_in\_der\_kundenkommunikation.pdf}, timestamp = {Thu, 12 Mar 2020 11:37:25 +0100}, biburl = {https://dblp.org/rec/conf/mkwi/HaukeW10.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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