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"Optimierungsansätze für E-Mail-Kampagnen in der Kundenkommunikation."
Robert Hauke, Klaus D. Wilde (2010)
- Robert Hauke, Klaus D. Wilde:
Optimierungsansätze für E-Mail-Kampagnen in der Kundenkommunikation. MKWI 2010: 1795-1805
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