BibTeX record conf/marketing/RoskeG80

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@inproceedings{DBLP:conf/marketing/RoskeG80,
  author       = {W. R{\"{o}}ske and
                  H. Gansera},
  editor       = {Rainer Thome},
  title        = {Strategische Marketing - Ein Vorschlag f{\"{u}}r ein computergest{\"{u}}tztes
                  Marketing-Support-System in den 80er Jahren},
  booktitle    = {Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980},
  series       = {Informatik-Fachberichte},
  volume       = {38},
  pages        = {25--97},
  publisher    = {Springer},
  year         = {1980},
  url          = {https://doi.org/10.1007/978-3-642-67953-7\_3},
  doi          = {10.1007/978-3-642-67953-7\_3},
  timestamp    = {Wed, 17 May 2017 10:55:00 +0200},
  biburl       = {https://dblp.org/rec/conf/marketing/RoskeG80.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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