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"Strategische Marketing - Ein Vorschlag für ein ..."

W. Röske, H. Gansera (1980)

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DOI: 10.1007/978-3-642-67953-7_3

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-17

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  dblp key:
  - conf/marketing/RoskeG80
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  - https://dblp.org/rec/conf/marketing/RoskeG80
W. Röske, H. Gansera:
Strategische Marketing - Ein Vorschlag für ein computergestütztes Marketing-Support-System in den 80er Jahren. Datenverarbeitung im Marketing 1980: 25-97

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