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BibTeX record conf/itqm/FanLQZ21
@inproceedings{DBLP:conf/itqm/FanLQZ21, author = {Jia{-}Yi Fan and Yan{-}Qiao Lu and Qi{-}Xing Qu and Li Zhang}, editor = {Yubin Liu and Yong Shi and Yong Wang and Daji Ergu and Daniel Berg and James M. Tien and Jianping Li and Yingjie Tian}, title = {Creating cultural brand equity from the perspective of consumer cognition - a case study of Chinese animation brands}, booktitle = {Proceedings of the 8th International Conference on Information Technology and Quantitative Management, {ITQM} 2020 {\&} 2021, Developing Global Digital Economy after COVID-19, July 9-11, 2021, Chengdu, China}, series = {Procedia Computer Science}, volume = {199}, pages = {589--596}, publisher = {Elsevier}, year = {2021}, url = {https://doi.org/10.1016/j.procs.2022.01.072}, doi = {10.1016/J.PROCS.2022.01.072}, timestamp = {Mon, 08 May 2023 14:38:37 +0200}, biburl = {https://dblp.org/rec/conf/itqm/FanLQZ21.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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