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"Creating cultural brand equity from the perspective of consumer cognition ..."

Jia-Yi Fan et al. (2021)

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DOI: 10.1016/J.PROCS.2022.01.072

access: closed

type: Conference or Workshop Paper

metadata version: 2023-01-23

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  dblp key:
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Jia-Yi Fan, Yan-Qiao Lu, Qi-Xing Qu, Li Zhang:
Creating cultural brand equity from the perspective of consumer cognition - a case study of Chinese animation brands. ITQM 2021: 589-596

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