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BibTeX record conf/icis/ChoiR017
@inproceedings{DBLP:conf/icis/ChoiR017, author = {Angela Aerry Choi and KiEun Rhee and Wonseok Oh}, editor = {Yong Jin Kim and Ritu Agarwal and Jae Kyu Lee}, title = {"Marshmallow Pricing": Effects of "Wait-and-Not-Pay" Schemes on the Monetization of Hedonic Digital Content}, booktitle = {Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, {ICIS} 2017, Seoul, South Korea, December 10-13, 2017}, publisher = {Association for Information Systems}, year = {2017}, url = {http://aisel.aisnet.org/icis2017/Economics/Presentations/1}, timestamp = {Tue, 19 Dec 2017 17:38:41 +0100}, biburl = {https://dblp.org/rec/conf/icis/ChoiR017.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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