""Marshmallow Pricing": Effects of "Wait-and-Not-Pay" Schemes on the ..."

Angela Aerry Choi, KiEun Rhee, Wonseok Oh (2017)

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type: Conference or Workshop Paper

metadata version: 2017-12-19

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Angela Aerry Choi, KiEun Rhee, Wonseok Oh:
"Marshmallow Pricing": Effects of "Wait-and-Not-Pay" Schemes on the Monetization of Hedonic Digital Content. ICIS 2017

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