BibTeX record conf/icacci/NairR16

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@inproceedings{DBLP:conf/icacci/NairR16,
  author       = {Parvathy Saseendran Nair and
                  Chitra Ramakrishnan},
  title        = {Effect of Hofstede's dimensions on skin care advertising at the micro
                  level: {A} content analysis of Olay's Indian and {US} digital ads},
  booktitle    = {2016 International Conference on Advances in Computing, Communications
                  and Informatics, {ICACCI} 2016, Jaipur, India, September 21-24, 2016},
  pages        = {1496--1502},
  publisher    = {{IEEE}},
  year         = {2016},
  url          = {https://doi.org/10.1109/ICACCI.2016.7732259},
  doi          = {10.1109/ICACCI.2016.7732259},
  timestamp    = {Wed, 16 Oct 2019 14:14:51 +0200},
  biburl       = {https://dblp.org/rec/conf/icacci/NairR16.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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