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"Effect of Hofstede's dimensions on skin care advertising at the micro ..."
Parvathy Saseendran Nair, Chitra Ramakrishnan (2016)
- Parvathy Saseendran Nair, Chitra Ramakrishnan:
Effect of Hofstede's dimensions on skin care advertising at the micro level: A content analysis of Olay's Indian and US digital ads. ICACCI 2016: 1496-1502
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