BibTeX record conf/hicss/SchrageHL19

download as .bib file

@inproceedings{DBLP:conf/hicss/SchrageHL19,
  author       = {Rabea Schrage and
                  Marco Hubert and
                  Marc Linzmajer},
  editor       = {Tung Bui},
  title        = {Content is King? The Effectiveness of Message Content, Personalization,
                  and Location in Mobile In-Store Advertising},
  booktitle    = {52nd Hawaii International Conference on System Sciences, {HICSS} 2019,
                  Grand Wailea, Maui, Hawaii, USA, January 8-11, 2019},
  pages        = {1--10},
  publisher    = {ScholarSpace},
  year         = {2019},
  url          = {https://hdl.handle.net/10125/59578},
  timestamp    = {Wed, 04 May 2022 13:03:06 +0200},
  biburl       = {https://dblp.org/rec/conf/hicss/SchrageHL19.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
a service of  Schloss Dagstuhl - Leibniz Center for Informatics

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.