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"Content is King? The Effectiveness of Message Content, Personalization, ..."
Rabea Schrage, Marco Hubert, Marc Linzmajer (2019)
- Rabea Schrage, Marco Hubert, Marc Linzmajer:
Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising. HICSS 2019: 1-10
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